Health & Innovation Asia


VNU Asia Pacific, a daughter company of Royal Jaarbeurs, has launched the Health and Innovation Asia 2024 trade show in Thailand. This brand-new health-tech event will be held in Bangkok from 11 to 13 September and is set to become a key meeting place for thousands of Asian care professionals. The primary focus will be on the digital transformation of the care sector with the goal of contributing to sustainable and future-proof health care in Asia.

“Royal Jaarbeurs is highly interconnected with both the Dutch and the international economy,” comments CEO Jeroen van Hooff. “The market in Asia is very promising and we’re taking our (inter)national events there while bringing interesting Asian titles to Europe. With its own office in Bangkok, Jaarbeurs serves as the ‘gateway to Asia’ along with destinations as diverse as Vietnam, Turkey, China, the Philippines, Indonesia and the United Arab Emirates.”

For the organisation of Health and Innovation Asia 2024, Jaarbeurs has teamed up with the ROM Utrecht Region and Thailand Lab.

“The combination of our rich experience in organising trade shows, our knowledge of the innovative care sector and the expertise of partner Thailand Lab means we are in an ideal position to introduce a premium-quality event for Asian care professionals in Bangkok,” explains Van Hooff. “Being present on two continents means we can create a unique platform for exchanging know-how and international cooperation. We offer both Dutch and Asian exhibitors the opportunity to expand their horizons, share knowledge and meet international care professionals.”

Practical information

  • You will be part of the NL pavilion and you have a standard booth of 4 sqm.
  • The cost will be 1500 euro (Ex. VAT) for the booth and the program per participating company. Travel expenses are not included.
  • If you do not want a stand but want to be part of the pavilion or want to attend this is also possible. This standard booth is subject to subsidies if you are a Dutch BV. You can apply for Support International Business which will reduce the stand cost by half.
  • Health and Innovation Asia 2024 will take place between 11 and 13 September in the Bangkok International Trade & Exhibition Centre (BITEC).

Here you can find more information about this event.


The below program is an estimate of what you may expect.

Date Activity
September 9     Arrive in Bangkok
September 10     Hospital 1 facility visit, Hospital 2 facility visit
September 11     Health and Innovation Asia Opening ceremony
September 12     Health and Innovation Asia Exhibition, Hospital 3 facility visit
September 13     Bangkok sightseeing, Depart from Bangkok

Remark: The itinerary program is subject to change.

Register now here

Source: ROM Utrecht


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